The adults world of today has changed the way people interact with one another. A communication mobile network will connect more people using mobile phones with one another around the world in the future. According to Cisco’s annual report, 5.4 billion people around the world will own a mobile phone by 2020. Mobile phones are expected to comprise 81 percent of total mobile traffic.
Business technology solutions for today's workers in the adults world include sending text messages, emails and tweets to colleagues and bosses. These adults may be at work, dining out, shopping or playing with their kids. They may also use their smartphones to chat with family and friends through social media sites like Facebook on the Internet. Photographs are shared using these portable communication devices.
Mobile phones are similar to portable computers that people carry around with them wherever they go. The most popular operating systems are iPhone and Android. These operating systems provide ways that people can communicate with other people besides using their voices. Adults can obtain information on the Internet by using their portable devices.
To meet the new expectations of mobile phone capability, software developers are creating apps that help people use their mobile phones in new ways. Famous people, like Tiger Woods, have developed apps that help people learn new skills. Apple iPhones have apps that help people manage tasks through the Workflow app. Men and women use apps differently. New social media channels like Snapchat are always evolving.
According to the Pew Research center, “As technology continues to improve, the use of cell phones continues to change drastically. The increase over the last ten years has been incredible and the way we use our phones to stay connected and informed continues to change.” James Katz, professor of communication at Rutgers University, estimates that two billion people around the world use cell phones.
M commerce applications require written content that is more conversational and different for this new audience of consumers. Conversational copywriting is a different approach to reaching consumers using social media and mobile phones to purchase products and services. Marketers should realize that consumer attitudes are changing. Traditional copywriting isn't always the best approach. Copy that is conversational is the better way to reach younger generations of consumers.