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Copywriter definition

Copywriter definition according to the Merriam-Webster dictionary is a writer of advertising or publicity copy.

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According to the American Writers & Artists Inc, (AWAI) article titled What is Copywriting?, copywriter definition is “the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, mobile phones and more.” 

"A salesman in print" is another way to define what a copywriter does. That’s because copywriting persuades the reader to take action. Actions include purchasing, opting-in or engaging with a product, service or company.

What is SDLC?

SDLC is the systems development life cycle (SDLC) methodology that information technology professionals follow. The SDLC phases are as follows…

  1. Project identification and selection
  2. Project initiation and planning
  3. Analysis
  4. Design
  5. Implementation
  6. Maintenance

 Project identification and selection addresses the information needs of the entire organization. Analysts proactively identify which projects will best meet the needs of an organization. The organization’s information system needs may result from requests to deal with problems in current procedures, from the desire to perform additional tasks, or from the realization that information technology could be used to capitalize on an existing opportunity.

During the project initiation and planning phase the preliminary formal investigation of the system problem or opportunity takes place. During the second activity, analysts will present reasons why the organization should or should not develop the system. A critical step at this point is determining the scope of the proposed system.

An analyst thoroughly studies the organization’s current procedures and the information systems used to perform organizational tasks during the analysis phase. During this phase, the analysts work with the users to determine what the users want from a proposed system and the system requirements.

During the design phase the analysts convert the description of the recommended alternative solution into logical and then physical system specifications. Logical design is the part of the design process that is independent of a specific hardware or software platform. As part of physical design, the analyst designs the various parts of the system to perform the physical operations necessary to facilitate data capture, processing and information output. There are many ways to do this, including creating a working model of the system to be implemented, to writing detailed specifications describing all the different parts of the system and how they should be built. 

The system is tested and then put into use during the implementation phase. Implementation includes coding, testing and installation.

The final phase is maintenance. When a system (including its training, documentation and support) is operating in an organization, users sometimes find problems with how it works and often think of better ways to perform its functions. In addition, the organization’s needs with respect to the system change over time. In maintenance, programmers make the changes that users ask for and modify the system to reflect changing business conditions. These changes are necessary to keep the system running and useful.

Copywriter definition and how I use SDLC to help your business

My office.Here is where I'll be writing my copy for you.

I have education and experience in Information Technology. The copywriter definition also includes an explanation of how I use the SDLC methodology in the copywriting services I offer to clients. It is the guide I use to identify how best I can help your business as a direct response copywriter. It helps because I will use that methodology to discover and identify what your copywriting needs are and what types of copy you would like me to write. The copywriter definition also describes th

As a direct response copywriter, I want to understand how I can use my persuasive copywriting skills to help your company increase sales and earn more dollars. When I have a good understanding of the type of copy your company will need, then I will know how best to help your company succeed in the business world.

In order to do this, I will discuss your copywriting needs with you. I will ask questions to obtain more information. I would like to know what you would like me to do for you and how I can help your business.    

Once I thoroughly understand your organization’s copywriting needs, then I will know how best to help your organization. After I’ve assessed your copy needs, I’ll draft a project proposal that includes the scope of the project and pricing information.

If you as the client agree to this, then I’ll begin writing the copy or content according to your project requirements. I will use my direct response copywriting knowledge and skill to draft the types of copy according to the copywriter definition in the proposal. I will work with you until you are happy with the copy I will produce.

For more information on how I can use my direct response copywriting knowledge and skills to help you organization increase revenues, please visit the link to my website posted below.

Koester's Keywords, LLC


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