Information technology education includes learning new words for mobile phone technology. Consumer electronics companies sell products to consumers. Mobile phones and mobile phone accessories are part of the consumer electronics marketplace. Copywriters write words that will sell these products. Conversational copywriting is the art of selling using every day words that consumer electronics customers understand.
Richard Bayan is an award-winning advertising copywriter and copy chief who wrote a book entitled Words that Sell. His book consists of more than 6,000 words that can help promote and sell mobile phone products and services. This book is like a thesaurus of words and phrases that are used in advertising and other types of promotional writing. Mobile phone copywriters can use these words in conversational selling to promote mobile phones, accessories and services.
Conversations are comprised of words. Words convey meaning. For example, to convey that a mobile phone product is appealing to the prospective buyer words like decorative, vibrant or memorable might be used. Choosing the right word to convey the right meaning is important. Information technology education also conveys the meanings of complex, technical words in simple every day language that someone looking to purchase a mobile phone can understand.
Conversational copywriting uses words to communicate thoughts, emotions and ideas in sentences. People use sentences to chat with one another. This is called dialogue. Mobile phone marketers can also use words in sentences to sell their products and services. Conversational copywriting appeals to younger audiences. These younger audiences use mobile phone technology and social media to reach out to others.
Some stylish words that might appeal to young audiences looking for a new mobile phone might include knockout, hot, wicked, splashy, trendy, in vogue, now, trendsetting, daring or outrageous. These words are descriptions and benefits used to convey the value of mobile phones products and services.
Other word categories conveying product and service descriptions of benefits include appealing, authentic, big or many, choice or control, comfortable and competitive. More words to use are convenient, distinguished or status, durable or solid, easy, exciting or stimulating, fabulous, fun, gift, good-looking, improved, indispensable and informative. Other words might be luxurious, made, money saving, moneymaking, new or advanced, popular, powerful and reliable. Results or performance, romantic, superior, suitable, timely, traditional or classic, unusual, useful or practical and valuable completes the list of words to use to describe benefits.
Other words may appeal to older audiences in search of mobile phone products and services. Some of these words may include take your pick now or while these amazing prices are still in effect. Only by taking advantage of this offer now can you receive…Please don’t miss out! Remember time is running out. Take advantage of this special offer while it lasts. You won’t find it in any store. You’ll be glad you did. All these words and phrases are excellent conversation starters.
Marketing mobile phone products and services to a wide range of ages doesn’t have to be complicated. There is no need to use technical jargon and terms. All that is needed are a few simple words to start a conversation. Conversational copywriting is the perfect way to introduce mobile phones and services for sale in today’s market place. Information technology education doesn’t have to be complicated to be understood in the adults world.
If you would like to learn more about conversational copywriting and how it works with m commerce, please click on the Conversational Copywriting course link. It will take you to a page that explains more about the Conversational Copywriting course Nick Usborne is teaching.